Prokon
Sharing energy together
The Story
The interest in green energy has steadily increased in recent years. More and more people realize that there is no future for coal or nuclear power plants. This is why Prokon has set itself the task of securing our future through wind energy and thus 100% green electricity. As Germany's largest energy cooperative, everyone can participate and contribute to this vision. The Prokon brand was completely redesigned to better communicate their passion for renewable energies and nature with a focus on the website as a central hub.
Inspiration and Conversion
Offering an engaging energy page and a participating member page
The visual language
Communicating passion through bold colors and emotional images
The image look
People enjoy their lives in harmony with nature


