Care your masculinity: Der Creme
Men are very skeptical about female products such as creams. They want to distance themselves as much as possible from woman care. After all, men want a cream that is not 100% but 110% man. The new NIVEA MEN cream fulfils exactly this. It was created totally with the care needs of real men, for the first time it looks like a cream for men only and it feels like a cream for men: Der Creme.
Ideation & Design