NIVEA MEN

Care your masculinity: Der Creme

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Der Creme

Men are very skeptical about female products such as creams. They want to distance themselves as much as possible from woman care. After all, men want a cream that is not 100% but 110% man. The new NIVEA MEN cream fulfils exactly this. It was created totally with the care needs of real men, for the first time it looks like a cream for men only and it feels like a cream for men: Der Creme.

Type

Microsite

My Role

Ideation & Design

Year

2015

Agency

Yours Truly

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Der Creme

The one and only cream for a man's face and his full body

Der Creme

Crafted for the most masculine man himself by a real men care brand

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